A Behavioral Researcher…
Helping Teams Decide What Gets Built
Born and raised in India and now based in the US, I’m a behavioral researcher with experience across fintech, software, manufacturing, and AI-driven products. My work focuses on how people think, decide, and behave within complex systems, and translating those patterns into clearer product direction.
I focus on trust, risk, and decision-making across complex products, whether I’m studying financial behavior, AI-driven systems, or everyday product experiences. My goal is to help teams interpret patterns well enough to make better, more grounded choices about what to build and why.
Let’s Start a Conversation
I’m always open to discussing research, product direction, and the problems teams are trying to solve.
Email: 📨 salonivaghela29@gmail.com