Business Financing: Optimizing Products for SMBs
I led strategic research to uncover how small businesses manage cash flow gaps caused by delayed payments — and whether financing unpaid invoices could be a viable solution.
My work helped validate the product’s need, contributed to a successful launch generating over $4 million in annual revenue, and supported a 17% reduction in customer churn
Macroeconomy: Understanding Loan Repayment Drivers
I conducted in-depth research to explore how inflation and economic pressure influenced loan repayment behavior in Kenya.
By identifying behavioral trends and repayment priorities, I helped improve Tala’s repayment process — contributing to a ~6% increase in repayment rates.
Financial Solutions: Shaping Product Strategy with User Insights
I shaped early product strategy for BILL’s Banking-as-a-Service offering by identifying adoption barriers and unmet needs among small and mid-sized businesses.
The research helped drive a strategic shift in product positioning, resulting in stronger market alignment, clearer messaging, and improved product direction
