Hey, I’m Saloni.
I turn complex user behaviors and data into actionable insights that drive product innovation and strategy.
My Research Philosophy
Creating Impactful Products
Human Centered
I center my research on understanding users' real needs and challenges, using empathy-driven insights to guide every product decision.
Holistic
I take a comprehensive approach, ensuring all aspects of the product align with user goals and pain points, while supporting business objectives.
Data-Informed
I combine qualitative and quantitative insights to ensure research is backed by data, making it actionable and strategically relevant.
Collaborative & Strategic
I work closely with cross-functional teams to ensure research insights drive product direction, aligning with business goals to maximize impact.
Action-Oriented
I focus on delivering actionable insights that inform design and strategy, bridging the gap between research and execution.
Steps in My Research Process
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Defining the Problem
I work with teams to understand the user’s needs and define the problem to guide the research focus.
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Uncovering User Behavior
By conducting interviews and usability tests, I gather the data that informs decisions and shapes design.
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Turning Data into Strategy
I analyze both qualitative and quantitative data to extract insights that inform product direction and strategy.
Companies and Projects
BILL (formerly bill.com)
BILL serves small to mid-sized businesses with a cloud-based platform that simplifies accounts payable and receivable, improving financial operations and workflows.
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Invoice2go (acquired by BIL)
Invoice2go serves sole proprietors, freelancers, and micro businesses. Their platform is designed to help small-scale entrepreneurs manage invoicing, expenses, and financial operations.
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Tala
Tala provides micro-loans to underserved populations in emerging markets through its mobile platform, offering accessible financial services to improve financial stability.
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What My Peers Are Saying
Ashley Brooke Karr
Product Designer, Researcher , Strategist at Ashley Karr, LLC (Formerly Product & Research Manager, Digital Payments at BILL)
“I had the pleasure of managing Saloni during her time as a Senior UX Researcher, and I can confidently say she is one of the most insightful, strategic, and empathetic researchers I’ve worked with. Her ability to uncover deep user insights and translate them into actionable recommendations was invaluable to our team.
Saloni has a keen eye for detail, a structured approach to complex research challenges, and a natural talent for storytelling. She consistently delivered high-impact research that shaped product decisions and improved the user experience. Beyond her technical skills, she is a collaborative team player who mentors others and fosters a culture of curiosity and innovation.
Any team would be lucky to have Saloni—I highly recommend her to any organization looking for a thoughtful and results-driven UX researcher!”
Zarreen Ali-Khan
Graphic Design Manager at Eagle Family Foods (Formerly Senior Design Lead at Tala)
“Saloni was one of the best team members to collaborate with in our User Research/Insights team at Tala. She was incredibly helpful, insightful, and forthcoming with ideas for the global brand research work we conducted last year across four countries. She also helped us with insightful learnings about our website and Google Play Store creative.
Always willing to take time and discuss research projects, methodical and creative in her approach backed by a comprehensive understanding of our markets and customers, Saloni leads with empathy and is truly someone you would want on your team.”
What My Peers Are Saying
Get in Touch!
Let’s chat! I’m always open to a conversation and would love to get to know more about your team!
Frequently Asked Questions
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What sets me apart as a researcher is my ability to blend both qualitative and quantitative research to gain deep, actionable insights. I have a strong background in behavioral research, which allows me to understand not just the what of user behavior but the why behind it. I approach each project with a mindset of collaboration, working closely with product teams, designers, engineers, and stakeholders to ensure that research directly informs and drives product decisions. Additionally, my experience across various industries, including fintech, software, and AI, has allowed me to adapt quickly to different environments and bring unique perspectives to each project.
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To ensure my research is impactful and actionable, I focus on aligning research goals with the overarching business and product objectives. This alignment is key to making sure the insights I gather lead to meaningful product improvements. I actively involve stakeholders in the research process from the beginning, ensuring that the research questions are focused and the outcomes are directly applicable to the product. Additionally, I prioritize clear and actionable recommendations, ensuring that the findings are presented in ways that are easy for cross-functional teams to implement. Finally, I keep the research user-centered and ensure feedback loops are in place so that the findings can be iterated upon in real time.
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Collaboration is at the core of my process. I work closely with PMs, designers, data scientists, content writers, legal, and engineering teams to ensure that research insights are seamlessly integrated into product decisions. For instance, I collaborate with PMs and designers to align research with product goals and design decisions, work with data scientists to analyze user feedback and identify key trends, and partner with content writers to test messaging for clarity and relevance. Additionally, I ensure compliance with legal and support engineers in prototyping and feature development. This collaborative approach ensures that research leads to tangible product improvements.
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I work with PMs, designers, and other stakeholders to define focused research questions that guide actionable insights. By aligning findings with product goals and prioritizing research around key user pain points, I ensure insights are clear, actionable, and relevant. Iterative design testing and validation allow research to drive decisions throughout the product development process, from discovery to implementation.