-
Invoice Financing
Why: Conducted generative research to assess the need for financing unpaid invoices with longer loan terms. Usability testing identified friction points in the loan application process.
Outcome: Validated the product's need, reduced customer churn by 17%, and contributed to a successful product launch, generating over $4 million in annual revenue.
-
Macro-economy
Why: Investigated user behaviors for low repayment behavior for Tala’s core microcredit product used by 2 million users in Kenya.
Outcome: Discovered that users prioritized Fuliza repayment due to its instant loans. Presenting these findings led to improvements in Tala’s repayment process, resulting in a 10% increase in repayment rates.
-
Banking-as-a-Service
Why: Validated and shaped the product strategy for a Banking-as-a-Service platform by uncovering the needs of BILL’s small and medium-sized business customers (SMBs).
Outcome: Research led to changes in key product strategy decisions, including pivot in the proposed market segment, ultimately leading to building customer trust in the product and increasing customer engagement.
-
BaaS
Why: To shape the product strategy for a Banking-as-a-Service (BaaS) platform by uncovering critical user insights and ensuring the platform met the needs of small and medium-sized businesses (SMBs).
Outcome: The research led to key product strategy decisions, improving user adoption and market alignment, ultimately building greater trust in the product and increasing customer engagement. -
Macroeconomy
Why: Investigated loan repayment behavior for a product used by 2 million users in Kenya, comparing repayment rates to products like Fuliza.
Outcome: Discovered that users prioritized Fuliza repayment due to its instant loans. Presenting these findings led to improvements in Tala’s repayment process, resulting in a 10% increase in repayment rates.
-
Invoice Financing
Why: Conducted generative research to assess the need for financing unpaid invoices with longer loan terms. Usability testing identified friction points in the loan application process.
Outcome: Validated the product's need, reduced customer churn by 17%, and contributed to a successful product launch, generating over $4 million in annual revenue.